Email marketing is one of the most widely accepted marketing methods in the world today. It is a good means through which companies can send marketing message, announce a new product or service and send newsletters and appreciation message to thousands of their clients in various parts of the world or company’s region. These emails are not sent one after the other to the recipients. They are sent to thousands of recipients just at the click of the mouse. Definitely, if you are going to send the emails one after the other, it will take you a lot of time to complete the task. But, technology has made it possible for companies and organizations using such marketing strategy to be able to send emails to thousands of recipients at the same time using mailing software.
For beginners, sending bulk emails can be quite challenging and difficult. But the entire task will become easy after they have it for three to four times. Quality mailing software comes with all the necessary features and tools required for effective and efficient mailing of bulk emails. Some have professionally looking email templates that you can use in creating your marketing emails. With a number of mailing software, you will be able to personalize the SMTP servers and deliver emails to your audience. You will also be able to import email ID lists.
Using mailing software will give you a lot of advantages. With some of them, users are able to create unlimited emails and send them to thousands of clients at the same time. This makes your email marketing more efficient, effective, affordable, less time consuming and easy. Depending on the email software you are using, you can add as many email addresses as possible. However, some mailers are limited in their capacity regarding the number of email address that you can add. Email software also allows users to send customized emails to the recipients just at the click of the mouse. Some comes with features which when utilised will make it possible for the recipients’ names, address, website address and other useful details of the clients to appear on the emails as required. They also have feature for importing mailing lists generated by any email harvester such as email extractor.
A typical example of software that can send emails to thousands of people at the same time is Turbo Mailer. It is an easy-to-use mailer which you can use to send bulk emails of different kinds such as personalized circulars, commercial messages, newsletters and others in a more efficient manner. This software comes with some impressive features which gives it an edge over some other mailing software on the market today. It is equipped with parallel multi-threaded SMTP for speed delivery of emails to the recipients. Users can also personalize their mails using its Mail Personalization quality. Another impressive feature of this mailing software is its powerful address list processor with advanced usage formula support. It comes with HTML Editor, Text and Intuitive User Interface.